A national ad agency contracted us to generate concepts for Explore Georgia's Homegrown Georgia Music sweepstakes. Executions lived on the Explore Georgia site as well as their Facebook and Instagram pages.
The Ask: 
Develop three high-level concepts for social media to drive interest in the sweepstakes as a way to drive travel guide orders.
Wrap It Around: 
The deep, rich history of music in Macon, Georgia, and the who’s who of Macon’s music royalty.
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